Standing Out From The Competition: Service-Business Marketing
What should a company that deals in services do to get and retain clients?
How Do You Hire for Scalability?
CEOs share their trials, tribulations and success stories.
Raising Capital in a Direct Public Offering
Big corporations can raise capital through IPOs, but what options do smaller businesses have? This Quick-Read explains the ins and outs of direct public offerings.
Focus Groups
What do your customers really want? Focus groups can help you find out. Learn how to use focus groups, and more important, how to analyze the results to keep your customers satisfied.
Seeking Investors — What Venture Capitalists Want
More and more VCs are investing in emerging-growth businesses. Find out how to get some of that cash.
Sales Increase Analysis Test
This is an extensive checklist to diagnose your staffing, orientation, training, and communications problems among your sales, marketing, and advertising personnel.
Factoring: Funding Secret of the Giants
Factoring is the sale of accounts receivables to financing sources. This means that your longer-term receivables can be made available to you in a much shorter time period. This article explains all of the uses that the cash could have in your hands, considerations to keep in mind when seeking a purchaser of receivables, the financial mechanics behind factoring, as well as a question-and-answer session on the topic.
Increase Your Market Share With Promotional Products
As small business owners, we are always looking for creative ways to grow our companies. Primarily, ones which our pocketbooks can afford. How much do you presently spend on conventional advertising? Give some consideration to adding promotional products to your mix.
Getting Control of Your Cash
Most brokerage firms offer central asset accounts (also called asset management accounts) — combining checking, investing, and borrowing in a single account. The advantages of such accounts are described in relation to cash management issues that most small businesses face.