Digital Business Cards
Digital Library > Defining and Serving a Market > Public relations “Digital Business Cards” Stand out from your competition with innovative marketing tools. The 3D-CD is a digital business card that ...
Gathering Market Research
Looking for an edge against the competition? Market research can help you anticipate customer needs, reduce risk when introducing new products and keep an eye on your competition.
Misuse of 'Withheld' Tax Dollars More Dangerous Than You Think
Digital Library > Legal Issues and Taxes > Taxes “Misuse of ‘Withheld’ Tax Dollars More Dangerous Than You Think” The law empowers the Internal Revenue Service to act firmly and swiftly ...
The Pepsi Challenge: Perseverance Pays
Digital Library > Legal Issues and Taxes > Bankruptcy “The Pepsi Challenge: Perseverance Pays” Need inspiration? Pepsi-Cola Co. went bankrupt twice — and still kept bubbling. Invented in the 1890s by ...
Getting Paid For Paper Trash
Digital Library > Operations and Technology > Sustainable business practices “Getting Paid For Paper Trash” Who says you have to pay companies to haul away your paper trash? An increasing demand ...
Get to Know Your Customers with a Customer Profile
You can't sell your products and services if you don't know who your customers are. Interviewing and data mining can help you create customer profiles, target your marketing and increase sales.
Dickering for Dollars: How to Get the Most Bang for Your Buck
Conquer the dread of talking money and cash in.
The Quest for Quality
TQM may no longer be the flavor of the month, but it can still boost your productivity and profits.
Real-Estate Pointers From Your 'Postman'
Digital Library > Operations and Technology > Site selection “Real-Estate Pointers From Your ‘Postman'” Searching for office space? Ask your mailman. Under the right circumstances, you may find a great deal. ...