Keep the Loyalty of Your IT Staff
Digital Library > Human Resources Management > Employee retention “Keep the Loyalty of Your IT Staff” In this tight employment market, information-technology staff are entertaining daily job offers. You can improve ...
When Good Deeds Run Afoul
Digital Library > Operations and Technology > Suppliers “When Good Deeds Run Afoul” Ice cream manufacturer Ben & Jerry’s has a reputation for being a socially responsible business. But it learned ...
Sexual Harassment by Customers and Vendors
Educating employees isn't enough; you're also responsible for outsiders.
What to Do With Your Excess Cash
Having too much cash on hand hardly seems like a problem. But unless you know how to evaluate the portfolio of possible projects, you may choose poorly.
Totally Outrageous Customer Service
Digital Library > Defining and Serving a Market > Customer service “Totally Outrageous Customer Service” Sometimes it pays to make sure your customers are satisfied. Grocery concern Stew Leonard’s received a ...
Determining the Real Costs of Lead Generation — and Making It Work
Keys to a successful marketing program: targeted audience, sharp appearance, valuable offer.
Standing Out From the Competition: Multicultural Marketing
Savvy entrepreneurs won't ignore the financial benefits of multicultural marketing. This Quick-Read will provide you with ways to attract minority customers.
How a Small Pen Distributor Built a Brand: The Write Stuff
Niche marketing, above-and-beyond service and creating an image drive Kenro sales up 30%.
Surprise! New OSHA Site Can Actually Save You $
Digital Library > Operations and Technology > Safety “Surprise! New OSHA Site Can Actually Save You $” Complying with federal rules costs the average small business 20 cents out of each ...