Digital Library > Defining and Serving a Market > Business conditions “Simplicity Sells: The Unplugged Moment” Today our lives are divided into two realms. Part of the day is spent in the Internet world, where we’re working as fast as we can, as hard as we can. Yet when we’re not in high gear, we want to completely "unplug" and…
Manage your relationship with reporters and editors in good times and bad through good "media etiquette" and simple planning.
Stop the paper chase; save time and money through B2B online purchasing.
Digital Library > Legal Issues and Taxes > Bankruptcy “When a Customer Goes Bankrupt… Act Quickly” To recover product shipped shortly before your customer announced bankruptcy, inform the company and the bankruptcy court within 10 days of when you delivered product of your intent to reclaim your products from the bankrupt company. Warning: If your product is being used as…
Virtual office reduces commuting by 500 hours and slices real-estate bill by $280,000 annually.
Strategies to keep your customers clamoring for more.
A procedures manual for your company protects you from trusting too much in particular employees to operate your business, serves as a guide for new trainees, and provides an emergency recovery plan.
Dave Gardy badgered his partners — until they saw the light.
Digital Library > Defining and Serving a Market > Sales techniques “Get Inside Your Customers’ Heads and Then Watch the Sales Roll In” Customer-focused selling means you must get into your customers’ heads, finding out what they are thinking and why, and get your sales process in sync with your customers’ buying process. The Eight Roles of Selling The Student….
Digital Library > Defining and Serving a Market > Electronic commerce “Interactive Kiosks Keep You in Touch 24 X 7” Interactive kiosks — such as bank ATMs or interactive point-of-sale displays — allow the sale of goods, distribution of information and the tracking of that data, all without having a person in the loop. And this technology is about to…