Sexual Harassment by Customers and Vendors
Educating employees isn’t enough; you’re also responsible for outsiders.
What to Do With Your Excess Cash
Having too much cash on hand hardly seems like a problem. But unless you know how to evaluate the portfolio of possible projects, you may choose poorly.
Knocking on Venture-Capital Doors
How to find money to take your company to the next level.
Totally Outrageous Customer Service
Digital Library > Defining and Serving a Market > Customer service “Totally Outrageous Customer Service” Sometimes it pays to make sure your customers are satisfied. Grocery concern Stew Leonard’s received a $40 food order to accommodate 20 people at a luncheon. When the order was placed, the chef suggested that more food was needed, but the suggestion was not taken….
Determining the Real Costs of Lead Generation — and Making It Work
Keys to a successful marketing program: targeted audience, sharp appearance, valuable offer.
Standing Out From the Competition: Multicultural Marketing
Savvy entrepreneurs won’t ignore the financial benefits of multicultural marketing. This Quick-Read will provide you with ways to attract minority customers.
How a Small Pen Distributor Built a Brand: The Write Stuff
Niche marketing, above-and-beyond service and creating an image drive Kenro sales up 30%.
Surprise! New OSHA Site Can Actually Save You $
Digital Library > Operations and Technology > Safety “Surprise! New OSHA Site Can Actually Save You $” Complying with federal rules costs the average small business 20 cents out of each budget dollar. But you might at least save on consulting fees by surfing the U.S. Occupational Safety and Health Administration (OSHA) Web site. Geared to small businesses, the new…
What to Look for in a Telemarketing Firm
Digital Library > Defining and Serving a Market > Telemarketing “What to Look for in a Telemarketing Firm” Consider letting someone else’s fingers do the dialing for your next telemarketing effort. Outsourcing allows you to: Save money. No need to hire new staff or train existing staff. Reach your goals faster. One of the biggest advantages of outsourcing telemarketing is…
Group Sales Presentation Fails; Personal Follow-up Succeeds
PR exec Katharine Paine wins with persistence.