Coaches Strengthen Your Performance

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Even if you're a seasoned veteran, coaches can be a valuable resource, accelerating your progress and keeping you focused on goals. A coach doesn't need to be an expert in your industry. In fact, it may even be a benefit if an adviser is unfamiliar with your particular market niche.

Granted, dispensing advice without first-hand knowledge of an industry may sound suspect. Yet it's possible because the fundamentals of coaching remain constant, regardless of what a student is trying to achieve, says Deb Giffen of Learn Inc. in Mount Laurel, N.J., who has coached high achievers in numerous industries.

Coaches don't necessarily tout a degree or license. They provide direction much as a mentor might, except that the process is more formal. A few tips before signing up:

  • Interview three to five coaches.
  • Thoroughly check credentials.
  • Note if the coach either has achieved your goal or has coached others who have.
  • Get references — and call them.

Using a career coach to your best advantage remains a devise-it-yourself proposition. Marilyn Moats Kennedy, author of numerous books on career management, advises that you and your coach establish tangible goals that you can realistically achieve. "Don't try for 100% improvement," she advises. "A 15% improvement is the difference between a mediocre player and a star."

Writer: Jeff Davidson is the executive director of Breathing Space Institute, located in Chapel Hill, N.C.

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