Ed Lowe Timeline Concept

1920 1920
1930 1930
1940 1940
1950 1950
1960 1960
1970 1970
1980 1980
1990 1990

1920

Every great story has a beginning. Ours starts with Ed’s birth. From an early age Ed showed a curiosity for life that would later turn entrepreneurial. 

1930

Ed was a thinker and a tinkerer. As he matured he was keen to spot opportunities around him. Never afraid to hustle, his work ethic and moral compass were setting him on a path for future business success.

1940

Ed Lowe entered the Navy in 1942 and continued his entrepreneurial journey by selling labeling stamps to his crewmates while in the service. After leaving the Navy Ed returned to work for his father selling grease absorbents to local industries. Everything changed in 1947 when a new opportunity came knocking.

1950

As his success continued with the cat box filler Ed looked to expand his product portfolio to include a whole range of cat-related products. During this time, Ed bought his first plant for the sole purpose of processing the Fullers earth. Vertical integration was part of the key to Ed’s success.

1960

Business was good for Ed and warranted the construction of a new corporate headquarters in Cassopolis, Michigan. During this time Ed was also busy securing patents and trademarks for the assortment of new ideas he was bringing to market.

1970

Being number 1 in a number 2 industry was not something that Ed took lightly. Investing heavily in equipment, research, development and marketing, Ed aimed to stay at the top. More patents and trademarks were filed during this time in addition to some other grand ideas that never made it commercially.

1980

The 1980s saw the reinvention of his original product under the name Tidy Cat 3–a great commercial success that owed a lot to his marketing efforts. Continued product innovations kept his competitors at bay while he started thinking about what the future would hold, specifically the creation of a foundation in his name.

1990

When Ed Lowe died in October 1995 the groundwork had already been laid to ensure that his entrepreneurial legacy would live on. Through his philanthropic activities both with the foundation and elsewhere, he established a template for paying it forward, so that others could benefit from his generosity.