Hungry for a new market? Chew on this: The U.S. market for geriatric foods is one of the hottest growth segments — it’s expected to almost triple by 2005.

Chalk it up to the aging population, the enhanced role of nutrition and the increase in branded products — it’s all fueling greater acceptance of geriatric-specific foods. In 1998 the medical and specialty-foods industry generated $5.41 billion, according to Frost & Sullivan’s strategic research. This industry breaks down into three categories: geriatric foods, disease-specific foods and infant foods.

Source: Frost & Sullivan

Writer: Tom Truman