Something to Be Said for Redheads

Return to main page

Digital Library > Defining and Serving a Market > Advertising, general"Something to Be Said for Redheads"

Quick, now. What color dominates the product packaging of big-name consumer goods marketers?

Coca-Cola, Campbell's, Oscar Mayer and Betty Crocker all rely on red, red and more red to tempt customers at the point of purchase. In the food arena, at least, red has a proven track record for "appetite appeal" and warmth. And marketers generally regard red as "an uplifting, positive color," even though it can communicate danger.

Tip: If you suspect your product or service isn't getting the attention it deserves, test red in combination with another "signature" color in packaging and promotions. It just might help your products stand out and take off.

Source: Entrepreneur Magazine online, 1998-1999.

Related Articles

Staying Open Around the Clock

The Name Game

How to Establish a Promotional Mix

Launching a PR Campaign

Multicultural Marketing

Acquiring and Managing Finances

Articles in our Entrepreneur’s Resource Center appeared in print and online newsletters published previously by the foundation. More than 1,000 articles can be found in the categories below, addressing timeless challenges faced by entrepreneurs of all types.