Slide Ed's Timeline The 1920s Slide Ed's Timeline The 1930s Slide Ed's Timeline The 1940s Slide Ed's Timeline The 1950s Slide Ed's Timeline The 1960s Slide Ed's Timeline The 1970s Slide Ed's Timeline The 1980s Slide Ed's Timeline The 1990s Ed's Timeline Home

Slide 1940s 1960s 1950s 1930s 1970s 1980s 1990s 1920s Ed was a thinker and a tinkerer. As he matured he was keen to spot opportunities around him. Never afraid to hustle, his work ethic and moral compass were setting him on a path for future business success. Ed Lowe entered the Navy in 1942 and continued his entrepreneurial journey by selling labeling stamps to his crewmates while in the service. After leaving the Navy Ed returned to work for his father selling grease absorbents to local industries. Everything changed in 1947 when a new opportunity came knocking. As his success continued with the cat box filler Ed looked to expand his product portfolio to include a whole range of cat-related products. During this time, Ed bought his first plant for the sole purpose of processing the Fullers earth. Vertical integration was part of the key to Ed’s success. Business was good for Ed and warranted the construction of a new corporate headquarters in Cassopolis, Michigan. During this time Ed was also busy securing patents and trademarks for the assortment of new ideas he was bringing to market. Being number 1 in a number 2 industry was not something that Ed took lightly. Investing heavily in equipment, research, development and marketing, Ed aimed to stay at the top. More patents and trademarks were filed during this time in addition to some other grand ideas that never made it commercially. The 1980s saw the reinvention of his original product under the name Tidy Cat 3–a great commercial success that owed a lot to his marketing efforts. Continued product innovations kept his competitors at bay while he started thinking about what the future would hold, specifically the creation of a foundation in his name. When Ed Lowe died in October 1995 the groundwork had already been laid to ensure that his entrepreneurial legacy would live on. Through his philanthropic activities both with the foundation and elsewhere, he established a template for paying it forward, so that others could benefit from his generosity. Every great story has a beginning. Ours starts with Ed’s birth. From an early age Ed showed a curiosity for life that would later turn entrepreneurial. Slide 1940s 1960s 1950s 1930s 1970s 1980s 1990s 1920s Ed was a thinker and a tinkerer. As he matured he was keen to spot opportunities around him. Never afraid to hustle, his work ethic and moral compass were setting him on a path for future business success. Ed Lowe entered the Navy in 1942 and continued his entrepreneurial journey by selling labeling stamps to his crewmates while in the service. After leaving the Navy Ed returned to work for his father selling grease absorbents to local industries. Everything changed in 1947 when a new opportunity came knocking. As his success continued with the cat box filler Ed looked to expand his product portfolio to include a whole range of cat-related products. During this time, Ed bought his first plant for the sole purpose of processing the Fullers earth. Vertical integration was part of the key to Ed’s success. Business was good for Ed and warranted the construction of a new corporate headquarters in Cassopolis, Michigan. During this time Ed was also busy securing patents and trademarks for the assortment of new ideas he was bringing to market. Being number 1 in a number 2 industry was not something that Ed took lightly. Investing heavily in equipment, research, development and marketing, Ed aimed to stay at the top. More patents and trademarks were filed during this time in addition to some other grand ideas that never made it commercially. The 1980s saw the reinvention of his original product under the name Tidy Cat 3–a great commercial success that owed a lot to his marketing efforts. Continued product innovations kept his competitors at bay while he started thinking about what the future would hold, specifically the creation of a foundation in his name. When Ed Lowe died in October 1995 the groundwork had already been laid to ensure that his entrepreneurial legacy would live on. Through his philanthropic activities both with the foundation and elsewhere, he established a template for paying it forward, so that others could benefit from his generosity. Every great story has a beginning. Ours starts with Ed’s birth. From an early age Ed showed a curiosity for life that would later turn entrepreneurial. Slide 1940s 1960s 1950s 1930s 1970s 1980s 1990s 1920s Ed was a thinker and a tinkerer. As he matured he was keen to spot opportunities around him. Never afraid to hustle, his work ethic and moral compass were setting him on a path for future business success. Ed Lowe entered the Navy in 1942 and continued his entrepreneurial journey by selling labeling stamps to his crewmates while in the service. After leaving the Navy Ed returned to work for his father selling grease absorbents to local industries. Everything changed in 1947 when a new opportunity came knocking. As his success continued with the cat box filler Ed looked to expand his product portfolio to include a whole range of cat-related products. During this time, Ed bought his first plant for the sole purpose of processing the Fullers earth. Vertical integration was part of the key to Ed’s success. Business was good for Ed and warranted the construction of a new corporate headquarters in Cassopolis, Michigan. During this time Ed was also busy securing patents and trademarks for the assortment of new ideas he was bringing to market. Being number 1 in a number 2 industry was not something that Ed took lightly. Investing heavily in equipment, research, development and marketing, Ed aimed to stay at the top. More patents and trademarks were filed during this time in addition to some other grand ideas that never made it commercially. The 1980s saw the reinvention of his original product under the name Tidy Cat 3–a great commercial success that owed a lot to his marketing efforts. Continued product innovations kept his competitors at bay while he started thinking about what the future would hold, specifically the creation of a foundation in his name. When Ed Lowe died in October 1995 the groundwork had already been laid to ensure that his entrepreneurial legacy would live on. Through his philanthropic activities both with the foundation and elsewhere, he established a template for paying it forward, so that others could benefit from his generosity. Every great story has a beginning. Ours starts with Ed’s birth. From an early age Ed showed a curiosity for life that would later turn entrepreneurial. Slide 1940s 1960s 1950s 1930s 1970s 1980s 1990s 1920s Ed was a thinker and a tinkerer. As he matured he was keen to spot opportunities around him. Never afraid to hustle, his work ethic and moral compass were setting him on a path for future business success. Ed Lowe entered the Navy in 1942 and continued his entrepreneurial journey by selling labeling stamps to his crewmates while in the service. After leaving the Navy Ed returned to work for his father selling grease absorbents to local industries. Everything changed in 1947 when a new opportunity came knocking. As his success continued with the cat box filler Ed looked to expand his product portfolio to include a whole range of cat-related products. During this time, Ed bought his first plant for the sole purpose of processing the Fullers earth. Vertical integration was part of the key to Ed’s success. Business was good for Ed and warranted the construction of a new corporate headquarters in Cassopolis, Michigan. During this time Ed was also busy securing patents and trademarks for the assortment of new ideas he was bringing to market. Being number 1 in a number 2 industry was not something that Ed took lightly. Investing heavily in equipment, research, development and marketing, Ed aimed to stay at the top. More patents and trademarks were filed during this time in addition to some other grand ideas that never made it commercially. The 1980s saw the reinvention of his original product under the name Tidy Cat 3–a great commercial success that owed a lot to his marketing efforts. Continued product innovations kept his competitors at bay while he started thinking about what the future would hold, specifically the creation of a foundation in his name. When Ed Lowe died in October 1995 the groundwork had already been laid to ensure that his entrepreneurial legacy would live on. Through his philanthropic activities both with the foundation and elsewhere, he established a template for paying it forward, so that others could benefit from his generosity. Every great story has a beginning. Ours starts with Ed’s birth. From an early age Ed showed a curiosity for life that would later turn entrepreneurial. Slide 1940s 1960s 1950s 1930s 1970s 1980s 1990s 1920s Ed was a thinker and a tinkerer. As he matured he was keen to spot opportunities around him. Never afraid to hustle, his work ethic and moral compass were setting him on a path for future business success. Ed Lowe entered the Navy in 1942 and continued his entrepreneurial journey by selling labeling stamps to his crewmates while in the service. After leaving the Navy Ed returned to work for his father selling grease absorbents to local industries. Everything changed in 1947 when a new opportunity came knocking. As his success continued with the cat box filler Ed looked to expand his product portfolio to include a whole range of cat-related products. During this time, Ed bought his first plant for the sole purpose of processing the Fullers earth. Vertical integration was part of the key to Ed’s success. Business was good for Ed and warranted the construction of a new corporate headquarters in Cassopolis, Michigan. During this time Ed was also busy securing patents and trademarks for the assortment of new ideas he was bringing to market. Being number 1 in a number 2 industry was not something that Ed took lightly. Investing heavily in equipment, research, development and marketing, Ed aimed to stay at the top. More patents and trademarks were filed during this time in addition to some other grand ideas that never made it commercially. The 1980s saw the reinvention of his original product under the name Tidy Cat 3–a great commercial success that owed a lot to his marketing efforts. Continued product innovations kept his competitors at bay while he started thinking about what the future would hold, specifically the creation of a foundation in his name. When Ed Lowe died in October 1995 the groundwork had already been laid to ensure that his entrepreneurial legacy would live on. Through his philanthropic activities both with the foundation and elsewhere, he established a template for paying it forward, so that others could benefit from his generosity. Every great story has a beginning. Ours starts with Ed’s birth. From an early age Ed showed a curiosity for life that would later turn entrepreneurial. Slide 1940s 1960s 1950s 1930s 1970s 1980s 1990s 1920s Ed was a thinker and a tinkerer. As he matured he was keen to spot opportunities around him. Never afraid to hustle, his work ethic and moral compass were setting him on a path for future business success. Ed Lowe entered the Navy in 1942 and continued his entrepreneurial journey by selling labeling stamps to his crewmates while in the service. After leaving the Navy Ed returned to work for his father selling grease absorbents to local industries. Everything changed in 1947 when a new opportunity came knocking. As his success continued with the cat box filler Ed looked to expand his product portfolio to include a whole range of cat-related products. During this time, Ed bought his first plant for the sole purpose of processing the Fullers earth. Vertical integration was part of the key to Ed’s success. Business was good for Ed and warranted the construction of a new corporate headquarters in Cassopolis, Michigan. During this time Ed was also busy securing patents and trademarks for the assortment of new ideas he was bringing to market. Being number 1 in a number 2 industry was not something that Ed took lightly. Investing heavily in equipment, research, development and marketing, Ed aimed to stay at the top. More patents and trademarks were filed during this time in addition to some other grand ideas that never made it commercially. The 1980s saw the reinvention of his original product under the name Tidy Cat 3–a great commercial success that owed a lot to his marketing efforts. Continued product innovations kept his competitors at bay while he started thinking about what the future would hold, specifically the creation of a foundation in his name. When Ed Lowe died in October 1995 the groundwork had already been laid to ensure that his entrepreneurial legacy would live on. Through his philanthropic activities both with the foundation and elsewhere, he established a template for paying it forward, so that others could benefit from his generosity. Every great story has a beginning. Ours starts with Ed’s birth. From an early age Ed showed a curiosity for life that would later turn entrepreneurial. Slide 1940s 1960s 1950s 1930s 1970s 1980s 1990s 1920s Ed was a thinker and a tinkerer. As he matured he was keen to spot opportunities around him. Never afraid to hustle, his work ethic and moral compass were setting him on a path for future business success. Ed Lowe entered the Navy in 1942 and continued his entrepreneurial journey by selling labeling stamps to his crewmates while in the service. After leaving the Navy Ed returned to work for his father selling grease absorbents to local industries. Everything changed in 1947 when a new opportunity came knocking. As his success continued with the cat box filler Ed looked to expand his product portfolio to include a whole range of cat-related products. During this time, Ed bought his first plant for the sole purpose of processing the Fullers earth. Vertical integration was part of the key to Ed’s success. Business was good for Ed and warranted the construction of a new corporate headquarters in Cassopolis, Michigan. During this time Ed was also busy securing patents and trademarks for the assortment of new ideas he was bringing to market. Being number 1 in a number 2 industry was not something that Ed took lightly. Investing heavily in equipment, research, development and marketing, Ed aimed to stay at the top. More patents and trademarks were filed during this time in addition to some other grand ideas that never made it commercially. The 1980s saw the reinvention of his original product under the name Tidy Cat 3–a great commercial success that owed a lot to his marketing efforts. Continued product innovations kept his competitors at bay while he started thinking about what the future would hold, specifically the creation of a foundation in his name. When Ed Lowe died in October 1995 the groundwork had already been laid to ensure that his entrepreneurial legacy would live on. Through his philanthropic activities both with the foundation and elsewhere, he established a template for paying it forward, so that others could benefit from his generosity. Every great story has a beginning. Ours starts with Ed’s birth. From an early age Ed showed a curiosity for life that would later turn entrepreneurial. Slide 1940s 1960s 1950s 1930s 1970s 1980s 1990s 1920s Ed was a thinker and a tinkerer. As he matured he was keen to spot opportunities around him. Never afraid to hustle, his work ethic and moral compass were setting him on a path for future business success. Ed Lowe entered the Navy in 1942 and continued his entrepreneurial journey by selling labeling stamps to his crewmates while in the service. After leaving the Navy Ed returned to work for his father selling grease absorbents to local industries. Everything changed in 1947 when a new opportunity came knocking. As his success continued with the cat box filler Ed looked to expand his product portfolio to include a whole range of cat-related products. During this time, Ed bought his first plant for the sole purpose of processing the Fullers earth. Vertical integration was part of the key to Ed’s success. Business was good for Ed and warranted the construction of a new corporate headquarters in Cassopolis, Michigan. During this time Ed was also busy securing patents and trademarks for the assortment of new ideas he was bringing to market. Being number 1 in a number 2 industry was not something that Ed took lightly. Investing heavily in equipment, research, development and marketing, Ed aimed to stay at the top. More patents and trademarks were filed during this time in addition to some other grand ideas that never made it commercially. The 1980s saw the reinvention of his original product under the name Tidy Cat 3–a great commercial success that owed a lot to his marketing efforts. Continued product innovations kept his competitors at bay while he started thinking about what the future would hold, specifically the creation of a foundation in his name. When Ed Lowe died in October 1995 the groundwork had already been laid to ensure that his entrepreneurial legacy would live on. Through his philanthropic activities both with the foundation and elsewhere, he established a template for paying it forward, so that others could benefit from his generosity. Every great story has a beginning. Ours starts with Ed’s birth. From an early age Ed showed a curiosity for life that would later turn entrepreneurial.

Staying ahead of competitors

This is the picture where Ed is at the left.

Packaging innovations, creative ad campaigns, and new product lines kept Lowe’s Inc. in the forefront of the pet product industry. In addition to its Kitty Litter and Tidy Cat brands, Lowe’s Inc. began manufacturing private-label cat-box-filler.

On the operations side, Lowe’s manufacturing facilities grew in size and capacity. The plants also became well known as models of efficiency, which helped the company maintain quality and cost-effectiveness as aggressive “me too” cat-box-fillers began to flood the market.

Expansion highlights included:

• Purchasing a longtime supplier, the Southern Clay Co. in 1965. Major improvements followed and the company started marketing clay as an oil and grease absorbent and — for the first time — as a carrier for fertilizers and insecticides.

• Eliminating a competitor in 1965 with the acquisition of the Tennessee Absorbent Clay Co. in Paris, TN.

• Developing a 35-acre industrial park in Cassopolis, MI. (begun in 1964, completed in 1965), where Lowe’s built a corporate office and packaging plant and established a quality control division.

• Accumulating 625 acres of farmland near Cassopolis, MI., by 1967. Known as Big Rock Valley Farm, this property was used for research and development of absorbent clay products for agricultural, commercial and domestic applications.

In fact, Lowe’s growth is so great during this decade that it was necessary to implement a computer system in 1968 to manage information of all the company’s divisions.

Factoids