The history of the boxcars at Big Rock Valley
Return to HeritageRelated Videos
Kitty Litter Kid archived commercial
Kitty Litter Little Tigers archived commercial
Kitty Litter European Version archived commercial
Edward Lowe 99% Dust Free Kitty Litter Commercial
Dog’s Life Tidy Cat 3
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The foundation began in 1985, but our roots trace back
to founder Ed Lowe, who in 1947 introduced Kitty Litter, the country’s first cat-box-filler. Ed went on to develop a global brand and establish an entirely new industry. He distinguished himself in a number of ways, from his marketing prowess and R&D initiatives at Edward Lowe Industries to his efforts to increase recognition for U.S. entrepreneurs.
In this section, you’ll find a short video that highlight Ed’s entrepreneurial journey, from the introduction of Kitty Litter to the launch of the foundation, along with a quick look at some of our programs. You’ll also find a number of Kitty Litter and Tidy Cat commercials, which were the first cat-box-filler brands to debut on national television in the late 1970s.
In this section, you’ll find a short video that highlight Ed’s entrepreneurial journey, from the introduction of Kitty Litter to the launch of the foundation, along with a quick look at some of our programs. You’ll also find a number of Kitty Litter and Tidy Cat commercials, which were the first cat-box-filler brands to debut on national television in the late 1970s.