Cherie Hebert is a seasoned marketing strategist and founder of BBR Creative, a women-owned, WBENC-certified advertising, design and marketing firm based in Lafayette, Louisiana. Established in 1997, BBR specializes in branding, integrated marketing campaigns and digital marketing for B2C brands, with a focus on healthcare, home and lifestyle, food and beverage and financial services.

Cherie’s leadership has helped BBR win numerous awards and support for more than

650 brands, including major clients such as Louisiana Economic Development, Ochsner Health, Cox Communications and Tabasco. In January 2024 she completed a management buyout and now serves in an advisory role, focusing on mentoring the next generation of marketing professionals.

In addition to her business success, Cherie is deeply committed to community improvement with a focus on addressing homelessness, poverty and education. She is actively involved with Catholic Charities, Hope for Opelousas and Sacred Heart schools.