Cherie Hebert is CEO and a founding member of BBR, a creative marketing firm headquartered in Lafayette, Louisiana. She is instrumental in cultivating, motivating and managing the agency’s client relationships, serving as a strategic guide and functional liaison between the brand and creative strategy. Cherie is a hands-on brand strategist who believes trust, clarity and total immersion are critical to truly understanding every client’s unique needs. In addition to her role as company visionary, she plays an important role in new business development and is the first to meet all new prospective clients and help establish strategy. 

Cherie is also involved in several professional and community service organizations:

• For more than seven years, she has served on the Board for Hope for Opelousas, a Christian-based outreach ministry program that tutors underprivileged youth of St. Landry Parish.
• She is on the steering committee of the Louisiana state chapter of Women in Healthcare.
• She is a member of the Louisiana Economic Development Growth Network.

Originally from Empire, Louisiana, Cherie is married and lives in Carencro, Louisiana, with her husband, Jimmy. She is the mother of two adult children, Jacob and Jamie, and grandmother of five — Thomas, Nathan, Sean, Gray and Vivienne. She loves planning, traveling and cooking.