Inspirational setting

Located in Southwest Michigan, Big Rock Valley’s peaceful setting enables entrepreneurs to unplug from hectic schedules, recharge and gain fresh insights into their businesses and themselves.

In addition to educational programs, Ed and Darlene Lowe wanted to create a place where entrepreneurs could both relax and generate new ideas. Big Rock Valley is where Ed did much of his “pondering” (his word for quiet reflection) and conceived many of his biggest innovations.

Nature

Because of Big Rock Valley’s diverse landscapes, it is home to a wide variety of wildlife, plants and insects, including many threatened and endangered species. To maintain this  biodiversity, we use innovative conservation practices. We also make the property available to academic researchers.

Heritage

Our Billieville retreat center (named after Darlene Lowe’s middle name) reflects our founders’ creativity and affinity for repurposing materials. Case in point: the transformation of several pole barns created a turn-of-the-century small town, complete with its own tavern.

Facilities

Our main meeting facility, the Tower of Tomorrow, honors one of Ed Lowe’s dreams — to construct a high-rise headquarters building at BRV. Although not apparent from its entrance, the building resembles a tower when looking at the rear exterior from the bottom of the hill.

Expect the unexpected

Ed Lowe’s orange caboose has been in various locations at Big Rock Valley, but now resides near Billieville. It was one of his favorite pondering places.

“There’s nothing like sitting in an orange caboose in the middle of the woods to get your inspirational juices flowing.”

— Bryan Croft, president and CEO of Holmes Custom in Jacksonville, Florida

Along with our cutting-edge content and state-of-the-art facilities, the natural beauty at BRV enhances the retreat experience. Our 2,000-acre learning campus in southwest Michigan is surrounded by woodlands, wetlands, farm fields and prairies. The peaceful setting enables participants to unplug from hectic schedules and focus on growing their businesses.

Inspirational environment

Being offsite definitely helped, not only getting away from the day-to-day churn, but also taking advantage of the unique setting at Big Rock Valley —  the woods, talking around the campfire at night, sleeping in the boxcars. Being in a great environment always helps when you’re trying to generate new ideas.”
— Jeff McWherter, owner of Gravity Works in Lansing, Michigan

For the full virtual experience visit BRVs Virtual Tour page.