Cortney Lorenz started Cultured Kombucha Co. in 2015, introducing the first kombucha microbrewery to Michigan. In the past 10 years, she has taken the Traverse City-based company from startup stage, selling its multiflavored fermented tea at farmer’s markets, to an award-winning second-stage business that now distributes its products to more than 500 restaurants, breweries and stores. Among recent milestones, Cultured Kombucha was named a 2025 Michigan Companies to Watch honoree this spring, and the company is getting reach to launch a new line of canned kombucha.