If It Ain’t Broke …

17 Jun, 2015
Digital Library > Defining and serving a market > Differentiating your company “If It Ain’t Broke …” Mary Kay Ash, founder of Mary Kay Cosmetics, prides herself on being receptive to ...

If You Can’t Beat ‘Em, Join ‘Em

17 Jun, 2015
Standard Candy's revenues jump 30% through contract manufacturing.

IEGC releases new study on job creation

17 Jun, 2015
Traditionally researchers have looked at either absolute growth or relative growth to evaluate how businesses are expanding. Yet there is a third metric, sustained growth (the number of times a company ...

How to Recruit and Hire for Better Results

17 Jun, 2015
A well-selected workforce is key to growing your business. You can improve your business by sharpening your recruiting and hiring techniques — where and how to look for qualified people, how ...

How to Gain a Competitive Edge

17 Jun, 2015
Examine your business and its key operations, policies and relationships with customers to determine what you should work on to compete more effectively.

How to Develop and Use a Business Plan

17 Jun, 2015
A well-prepared business plan is more than a necessary tool to seek funding. It should also be a functional road map for your growth strategyI

How to Create Your Company’s Identity

17 Jun, 2015
Your company and/or product identity impacts your bottom line. A positive company and product identity enhances your sales and your entire marketing communications plan. This guide explains how you can create ...

How to Choose the Right Lawyer For You and Your Business

17 Jun, 2015
Believe it or not: Attorneys are vital to your success.

How Economic Gardening helped Stewart Industries continue its growth goals

17 Jun, 2015
MiLive looks at Battle Creek-based Stewart Industries and its Economic Gardening engagement. Read more…

How Ben & Jerry’s Iced Early Rival to Survive

17 Jun, 2015
Digital Library > Defining and Serving a Market > Barriers to entry “How Ben & Jerry’s Iced Early Rival to Survive” When ice cream entrepreneurs Ben Cohen and Jerry Greenfield first ...