Put Your Money Where Your Mouth Is

17 Jun, 2015
Acting on your brand promise is a challenge because it requires change. This can mean answering the phone in a new way, introducing a new logo or restructuring your organization to ...

Multicultural Marketing

17 Jun, 2015
Reaching out to ethnic customers can lead to growth.

Looking for Loyalty

17 Jun, 2015
To keep customers coming back, understand what makes them faithful in the first place.

Launching a PR Campaign

17 Jun, 2015
Even if you've already got a marketing strategy and an advertising budget, you still need a public relations plan to help your business grow. This Quick-Read includes basic and creative tips ...

Identity Crisis

17 Jun, 2015
Sidestepping perception problems that can trip up growth.

Have it Your Way

17 Jun, 2015
When customers create the products they want, companies get what they need.

Guarantees Pay off in Higher Prices

17 Jun, 2015
Service guarantees pay off with pricing premiums of 5% to 10%.

Getting the Most from Your Print Advertising Dollar

17 Jun, 2015
Do you want to stop wasting your advertising budget? It's a no brainer. Find out how to make your ad dollars perform for you.

Issues to Consider When Outsourcing Market Research

17 Jun, 2015
Growing your business will eventually require more information regarding your customers and competitors. Should you do this research in-house? If not, how do you get your money's worth from the outside ...

How to Identify Your Brand

17 Jun, 2015
More than marketing: Branding attracts workers, sets direction.