A New Diagnosis for Health-care Marketing

21 Jul, 2015
Electronic health care presents new opportunities — and challenges. These product launching tips aren't just for medical products.

A Lean, Mean Marketing Machine

21 Jul, 2015
Bootstrap marketing swaps money for brains.

Writing and Distributing a Press Release

17 Jun, 2015
Press releases are an important part of your company's overall public relations strategy. A concise, targeted press release can lead to media attention, increased sales and an enhanced public presence for ...

When in Rome

17 Jun, 2015
Fine-tuning your products and services for international trade.

Trend Watch 2001

17 Jun, 2015
9 forces that will shape your company's future.

The Name Game

17 Jun, 2015
A misnomer means a lost opportunity; compelling IDs can open doors.

Taking the Overseas Plunge: How to Make Exporting Pay Off

17 Jun, 2015
Exporting your products can be lucrative or disastrous. Avoid mistakes with a systematic approach to entering the global market.

Stuck on You

17 Jun, 2015
A 'sticky' Web site keeps customers clamoring for more.

Staying Open Around the Clock

17 Jun, 2015
Some brick-and-mortar businesses are open 24-7. Have you considered the growth possibilities that would offer your business? It may open up a whole new sales channel. It may just be too ...

Something to Be Said for Redheads

17 Jun, 2015
Digital Library > Defining and Serving a Market > Advertising, general “Something to Be Said for Redheads” Quick, now. What color dominates the product packaging of big-name consumer goods marketers? Coca-Cola, ...