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Script Tips to Win Telemarketing Results

Digital Library > Defining and Serving a Market > Telemarketing “Script Tips to Win Telemarketing Results”

You may consider telemarketing as a method for boosting sales, but it’s not to be taken lightly. Telemarketing without a script is like driving without brakes. If you’re determined to take phone sales into your hands, keep these tips in mind:

  • Use a one-page customized script — don’t "borrow" a competitor’s.
  • Have operators internalize the script; they’ll sound more natural.
  • Train operators to counter objections.
  • Adopt a soft-sell approach.
  • Get the prospect on your side.
  • Repeat the benefits. Repeat the benefits.
  • Ask for the sale, and make it easy to pay immediately.

A good telemarketing script contains:

  • An Intro. "Good morning/afternoon (prospect). I’m (caller) with (company). Would you have a free moment to learn how you can (save money, feel better, etc.)?"
  • Partnering. "Don’t you agree there’s a lot to be said for (cite a tangible benefit)?" If the prospect agrees, you are no longer "the enemy."
  • Hammering. Rattle off the benefits, as many as you can, as often as you can.
  • A Closing. Ask for the sale by reiterating the prospect’s agreement with any sale points.

Writer: LeAnn Zotta

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