10/8/1974
Ed Lowe receives U.S. Patent #233,158 for a scoop used to remove waste from sanitary cat boxes, one of the 32 patents he receives during his lifetime.
5/30/1969
Time magazine writes an article about Ed Lowe’s corporate health incentive program, the I Can’t Afford to Lose You Club, which he established to motivate overweight executives to lose weight.
1/28/1958
Ed purchases a clay plant in Olmsted, Ill. for $39,000 (minus eight years of back taxes) from the American Charcoal Co. in Detroit and renames the new company “Star Enterprises.”
1/1/1947
After giving his neighbor some fuller’s earth to use in her cat box, Ed sees a brand new application for the fuller’s earth that he had been selling to : as an absorbent for cat boxes.
7/1/1977
Lowe’s Inc. establishes its first in-house advertising and promotion department.
3/5/1958
Lowe’s Inc. investigates the use of additives such as sassafras bark and oil, to control odor in Kitty Litter.
9/1/1948
During its first year on the market, Kitty Litter participates in 30 cat shows across the country. At these shows, Ed Lowe provides free Kitty Litter in exchange for sales booths.
1/1/1985
The New! Breakthrough Kitty Litter brand wins a three-year battle with the Clorox Co.’s Fresh Step to remain the nation’s leader in the cat-box-filler industry.
9/1/1977
Lowe’s rolls out its new-and-improved Kitty Litter — the first cat-box-filler with a microencapsulated odor-control system.
9/1/1977
Charlie Chuckles, an animated character serving as a spokesman for Kitty Litter, appears on television for the first time.