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Entrepreneur’s Adviser: The Working Web Site

Digital Library > Operations and Technology > Internet “Entrepreneur’s Adviser: The Working Web Site” Question:"What are the best methods to make my Web site stand out and be memorable?" Answer:Know your audience and your company. Who is your audience? Whether it’s customers, prospects, vendors or the general public, each group has different needs, interests and expectations. Important concerns are usability…

Real-Estate Pointers From Your 'Postman'

Digital Library > Operations and Technology > Site selection “Real-Estate Pointers From Your ‘Postman’” Searching for office space? Ask your mailman. Under the right circumstances, you may find a great deal. One company was looking for about 4,000 square feet of space — half office, half warehouse. The owner went to an office complex one day, tracked down the letter…