Being prepared requires strategic planning. This article suggests methods for gaining perspective regarding a company’s strengths and weaknesses in its market, in order to build on the strengths and minimize the damage of the weaknesses.
You may be micromanaging your company into a corner. Delegating is the key to growth — provided you do it right.
Slogans give you a second chance to position your company.
[vc_row full_width=”” parallax=”” parallax_image=””][vc_column width=”1/1″][vc_column_text] When advised to “loosen up,” a sales manager at Armstrong International dreamed up an imaginative Christmas card: He was photographed in a Santa Claus suit sitting on a pump trap — one of the company’s core products. The card generated more response from customers than had a previous promotional mailer, prompting the manager to continue…
Centaur Zone Café, a chic coffeehouse in Honolulu, closed its doors just a year after the grand opening. Sealing the fledgling café’s fate were a number of unfortunate circumstances and errors in judgment, according to Sam Sloan, business consultant and president of Small Business Hawaii:
Segment and target your way to optimized marketing that produces sales.
No matter how successful you’ve become, it all still comes down to sales. How’s your pitch these days? Has it gotten stale because you have gotten busier with other demands?
Thinking of asking your best friend to join you in growing your business together? Better think again. With some planning, conflict in your business needn’t lead to the end of a long-standing relationship. Learn to evaluate potential partners, plan for problems and tackle whatever arises.
The need to conserve energy (i.e. money) is just as important as it has always been. The tips in this Quick-Read Solution can help.
How do you reward your employees with something other than a larger paycheck? Find a compensation solution that fits your company.