Switching Target Markets Results in Increased Sales
Success begins with knowing what you don’t know and hiring a specialist.
Success begins with knowing what you don’t know and hiring a specialist.
Digital Library > Defining and Serving a Market > Customer service “Totally Outrageous Customer Service” Sometimes it pays to make sure your customers are satisfied. Grocery concern Stew Leonard’s received a $40 food order to accommodate 20 people at a luncheon. When the order was placed, the chef suggested that more food was needed, but the suggestion was not taken….
Keys to a successful marketing program: targeted audience, sharp appearance, valuable offer.
Having too much cash on hand hardly seems like a problem. But unless you know how to evaluate the portfolio of possible projects, you may choose poorly.
How to find money to take your company to the next level.
Digital Library > Operations and Technology > Safety “Surprise! New OSHA Site Can Actually Save You $” Complying with federal rules costs the average small business 20 cents out of each budget dollar. But you might at least save on consulting fees by surfing the U.S. Occupational Safety and Health Administration (OSHA) Web site. Geared to small businesses, the new…
Digital Library > Defining and Serving a Market > Telemarketing “What to Look for in a Telemarketing Firm” Consider letting someone else’s fingers do the dialing for your next telemarketing effort. Outsourcing allows you to: Save money. No need to hire new staff or train existing staff. Reach your goals faster. One of the biggest advantages of outsourcing telemarketing is…
Savvy entrepreneurs won’t ignore the financial benefits of multicultural marketing. This Quick-Read will provide you with ways to attract minority customers.
Niche marketing, above-and-beyond service and creating an image drive Kenro sales up 30%.
Digital Library > Defining and Serving a Market > Electronic commerce “Join the E-Commerce Revolution — Free” Many small businesses view the Internet as a place to level the playing field against larger competitors. Yet less than 5% of U.S.-based small businesses currently have an e-commerce Web site. If the cost or complexity has stalled your online plans, here’s good…