Smart, Simple Direct-Marketing Ideas
We’ve brainstormed a long list of basic marketing techniques to better attract your customer. Some of them don’t even cost any money.
A Price That Sells
In a complex marketplace, how best do you calculate price? A simple cost-plus-profit model isn’t always that simple. Have you evaluated your pricing strategies and considered all the variables? It can reveal why some things sell and others don’t.
How to Value Your Company
Find out why you should perform a valuation for your company. Then examine several valuation methods you should consider.
Phases of Leadership: Determining the Role of the Entrepreneur as the Company Grows
How long have you been at the top of your organization? Are you as thrilled by your position now as you were that first year? Are you as effective at your job? We ask you to consider those difficult questions, so that you can put yourself in the most strategic role.
Revealing the Person Behind the Resume: Pre-employment Testing
Pre-employment testing is an easy way to ratchet your hiring process up to its most effective level. You can offer jobs only to candidates who promise to synergize with your team, and place new hires in the department perfectly suited for their personality.
How to Stay on the Right Side of Nondiscrimination Laws
Avoid discrimination in your company by taking a proactive stance. Following a few simple guidelines will help you to create and promote a workplace that encourages diversity and steers clear of discriminatory practices.
How to Use Employment Contracts
In such a litigious society, all business owners need to understand the necessity for employment contracts (such as confidentiality agreements), at-will termination agreements and noncompete agreements. Should you use them? What’s the best way to do it?
Telecommuting: Pros and Cons
Viable telecommuting programs require clear policies, advance trouble-shooting, and unconventional management styles. But they can pay off in happier, more productive workers.
Job Sharing: Twice the Benefits or Double the Problems?
You’ve heard all about it, but how can you make job sharing serve your business interests? Here are basic ways and long-term tips to ensure that you have two productive job sharers who are each happier than they were before.
How to Create a Customer Survey
How satisfied are your customers? Use these tips on question phrasing and layout to maximize the response rate and the value of the results when you prepare and apply a written customer survey.