Armstrong’s Secret Weapon: Creativity
[vc_row full_width=”” parallax=”” parallax_image=””][vc_column width=”1/1″][vc_column_text] When advised to “loosen up,” a sales manager at Armstrong International dreamed up an imaginative Christmas card: He was photographed in a Santa Claus suit sitting on a pump trap — one of the company’s core products. The card generated more response from customers than had a previous promotional mailer, prompting the manager to continue…