Your company and/or product identity impacts your bottom line. A positive company and product identity enhances your sales and your entire marketing communications plan. This guide explains how you can create and project an image that will help you sell your product or service.
— excerpted from the book: How to Market a Product for Under $500! this article focuses on tips for a successful direct mail package.
As successful companies grow, they sometimes lose focus, getting sucked away to peripheral markets that seem attractive at that moment. There is a way to maintain — or regain — the power of your core competencies without curbing your growth.
(Quick-Read, short form) Buying an existing business can help your company expand into new markets and new product lines. Use this Quick-Read to learn the six steps for a successful takeover.
Believe it or not: Attorneys are vital to your success.
The fight for market share grows ever fiercer. How can you win and keep customers when the price wars never end? Provide better service! To do it most effectively, you’ll need a plan.
An in-depth investigation and analysis of your competition allows you to assess your competitor’s strengths and weaknesses in your marketplace and helps you to choose and implement effective strategies that will improve your competitive advantagei
In order to be an effective tool, a brochure must be read and get the intended action you desire. This guide takes you through a step-by-step development of a sales brochure highlighting the essentials for an effective brochure, alerting you to the pitfalls to avoid, and designing the brochure to hold a customer’s attentionq
A newsletter is a promotional tool that provides businesses with an opportunity to enhance their image while increasing sales. It can be two sheets stapled together or eight glossy pages that resemble a magazine. Can it be an appropriate tool for your business growth?n
The air is always abuzz with new management methods. How do you decide if any particular one will benefit your business? We provide a process for evaluation and tips for implementation.