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How to Establish a Promotional Mix

You drive sales by promoting the benefits of your company’s goods or services to pools of potential buyers. The ways you promote your organization will largely determine whether you successfully plant the right messages in the minds of your target audience. This module explains how you can establish a promotional mix best suited to your company’s needs and resources

How to Create Your Company’s Identity

Your company and/or product identity impacts your bottom line. A positive company and product identity enhances your sales and your entire marketing communications plan. This guide explains how you can create and project an image that will help you sell your product or service.

How to Delegate Effectively

Managers could greatly reduce their stress by practicing a critical management skill — delegation. The inability to delegate frequently has led to the downfall of many leaders — from presidents to first-line supervisors. This guide helps managers recognize the benefits of delegating, what and to whom one should delegate, and a systematic approach to the delegation process.