Cutting In the Middleman Boosts Profits
Backroads uses Web site to enhance all sales channels, travel agents pump up sales 15% – 19%.
The P&L: Your Scorecard of Profitability
Use your income statement as a management tool.
Selling Fun Drives Traffic
True Value Home Center Keeps customers coming back by ensuring they have a good time — even if they didn’t buy anything.
70% Time-Off Drop: 3M Shows How
Time off from ergonomics injuries has dropped 70% and productivity jumped 15 to 25%, thanks to ergonomics procedures instituted at 3M.
Time Is Money: Jay Jaffe Saves Both
Virtual office reduces commuting by 500 hours and slices real-estate bill by $280,000 annually.
More Tales From the New Economy
Digital Library > Defining and Serving a Market > Target marketing “More Tales From the New Economy” Entrepreneurs speak out on the changing nature of their businesses: Used Musical Instrument Store: "eBay, Harmony Central, Musician’s Friend and other Internet auction sites have hurt us. There still are those customers that must feel and play before buying, and we obviously cater…
Using Databases Effectively
Databases are no longer just dry collections of facts and figures. Newer, broad-based applications can help you manage information and increase productivity in every segment of your company. This Quick-Read can help you determine your database needs and find the right application to manage them.
When Your Best Client Goes Belly Up
Surprised by a cash crunch, CEO calls on suppliers for help, tightens credit, spreads risk — and doubles sales.