Digital Library > Human Resources Management > Training “Satellite TV Training” Give your business a competitive edge through continuous employee training. PBS’ "The Business Channel" (TBC) allows employers to bring its training to their location or send employees to partner sites nationwide for instruction. The satellite learning sessions cover topics such as how to recruit, teach and keep talented workers,…
Reframe to discover more than one right answer.
Digital Library > Building and Inspiring an Organization > Strategic planning “Replicating Retail Success” Melissa Warren and her business partner, Susan Southwick, own and operate Animal Spirit, a haven for pet lovers in Cambridge, Mass. In addition to trimming nails and shearing fur, Animal Spirit provides animal-health resources and sells pet food and accessories. Indeed, Animal Spirit has become somewhat…
Excelling at just a few things can prove more profitable than continually adding to your product/service offerings.
Digital Library > Building and Inspiring an Organization > Philanthropy “Resource for Emerging Philanthropics” An emerging generation of entrepreneurs is transforming the world of philanthropy — making news with sizable donations or establishing foundations. "Giving Back," a 45-minute video, outlines what successful entrepreneurs should consider when forming a charitable entity. Produced by The Ewing Marion Kauffman Foundation, the video features…
Digital Library > Building and Inspiring an Organization > Networking “Reaching the Decision-Makers” Question: “Who are the decision-makers, and how do we get to them? Secondly, what are the real needs of these people, and how do we address their needs more quickly?” Answer: In most companies, there is a sales organization and a separate marketing organization, headed by two…
Learn how to recognize wise counsel from your peers, mentors, partners and board — and reject everything else.
Digital Library > Defining and Serving a Market > Customer service “Put Some Teeth in Your Guarantee” A well-crafted guarantee can boost everything from subscription rolls to Web revenues, so make the most of yours by applying these principles: Honor it. Always. Under no circumstances should you ever "argue" your guarantee with a customer. Make it unconditional. Use phrases like…
Acting on your brand promise is a challenge because it requires change. This can mean answering the phone in a new way, introducing a new logo or restructuring your organization to live up to your brand promise. Third article in a four-part series on branding.
Working fast and smart: How to get more done in less time.