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Resource for Emerging Philanthropics

Digital Library > Building and Inspiring an Organization > Philanthropy “Resource for Emerging Philanthropics” An emerging generation of entrepreneurs is transforming the world of philanthropy — making news with sizable donations or establishing foundations. "Giving Back," a 45-minute video, outlines what successful entrepreneurs should consider when forming a charitable entity. Produced by The Ewing Marion Kauffman Foundation, the video features…

Reaching the Decision-Makers

Digital Library > Building and Inspiring an Organization > Networking “Reaching the Decision-Makers” Question: “Who are the decision-makers, and how do we get to them? Secondly, what are the real needs of these people, and how do we address their needs more quickly?” Answer: In most companies, there is a sales organization and a separate marketing organization, headed by two…

Put Some Teeth in Your Guarantee

Digital Library > Defining and Serving a Market > Customer service “Put Some Teeth in Your Guarantee” A well-crafted guarantee can boost everything from subscription rolls to Web revenues, so make the most of yours by applying these principles: Honor it. Always. Under no circumstances should you ever "argue" your guarantee with a customer. Make it unconditional. Use phrases like…