Palo Alto Software, based in Eugene, Ore., opened in 1983 as a business-planning consultancy that was slowly nurturing a software product. A year later Tim Berry, president and founder of Palo Alto, launched Business Plan Pro, now the best-selling business-planning software.
How and why to generate a public-relations campaign.
Digital Library > Defining and Serving a Market > Market strategy “Balancing Cash Flow and Bigger Clients” Paul Baker and Todd Reifenrath started Chicago-based Webitects.com in February 1999 to lasso the burgeoning demand for Web-site design and Internet content management. However, Webitects may be giving away a lucrative component of its services: a software interface that allows clients to manage…
The decision to sell your fast-growing company is a difficult one. Ask Bill Lederer, founder and CEO of Art.com in Lake Forest, Ill., which provides art and framing services on the Internet.
Digital Library > Human Resources Management > Hiring the executive team “Wild About Visionary Leadership” Emily Voth’s company, Indigo Wild, Kansas City, Mo., manufactures all-natural soaps, soy-wax candles, body oils and other aromatherapy products for high-end organic-food retailers such as Wild Oats and Whole Foods Markets. Voth has always had an interest in herbs, gardening and natural products, and making…