Launching a PR Campaign

17 Jun, 2015
Even if you've already got a marketing strategy and an advertising budget, you still need a public relations plan to help your business grow. This Quick-Read includes basic and creative tips ...

Keeping the Faith

17 Jun, 2015
Being different by staying the same.

Keeping Your Creative Edge

17 Jun, 2015
Stoke innovative fires to ensure long-term success.

Keeping Up With Constant Change

17 Jun, 2015
Mustang Software avoids obsolescence by reinventing itself.

Labor Troubles to Avoid in Sale

17 Jun, 2015
Digital Library > Building and Inspiring an Organization > Buying a business “Labor Troubles to Avoid in Sale” During the purchase of a business, financial terms are usually the focus. But ...

Is Direct Mail Right for You?

17 Jun, 2015
Digital Library > Defining and Serving a Market > Direct mail advertising “Is Direct Mail Right for You?” "After $310,000 down the drain and a few panic attacks, it became clear ...

Identity Crisis

17 Jun, 2015
Sidestepping perception problems that can trip up growth.

How to Motivate Today’s Worker

17 Jun, 2015
Learn how to identify causes of low morale, then apply proven techniques to motivate employees, prepare individual action plans to solve on-the-job problems and improve overall employee behaviors.

How to Identify a Target Market and Prepare a Customer Profile

17 Jun, 2015
Get your message to the people who need and want what you have to offer! This guide takes you through a step-by-step process that helps you identify specific target markets within ...

How to Measure Customer Satisfaction

17 Jun, 2015
Businesses survive because they have customers that are willing to buy their product or service. However, many times businesses fail to "check in" with their customers to determine whether they are ...