Listen Up
To keep customers coming back, understand what makes them faithful in the first place.
Life Values Drive Controlled Growth
Great Harvest turns down 300% growth to keep control, no debt.
Learn to Play the Power Game
Power is the ability to influence both people and situations. This article explains the different types of power and how they can be used for a business’s survival and advantage, and illustrates various techniques that can be used for resolving conflict in sales and making deals. The article is directed at a female CEO, bud that does not lessen its value for others.
Launching a PR Campaign
Even if you’ve already got a marketing strategy and an advertising budget, you still need a public relations plan to help your business grow. This Quick-Read includes basic and creative tips for designing your PR campaign.
Keeping Up With Constant Change
Mustang Software avoids obsolescence by reinventing itself.
Labor Troubles to Avoid in Sale
Digital Library > Building and Inspiring an Organization > Buying a business “Labor Troubles to Avoid in Sale” During the purchase of a business, financial terms are usually the focus. But labor issues should be squarely faced before a deal is inked. Severance and benefits quickly come into play. Terminated workers often see informal policies as inviolable while the buyer…
Is Direct Mail Right for You?
Digital Library > Defining and Serving a Market > Direct mail advertising “Is Direct Mail Right for You?” "After $310,000 down the drain and a few panic attacks, it became clear that direct mail was definitely not for me," says a former promoter of traditional back-pain aids. The Connecticut-based firm made two fatal mistakes: saturating a broad market (assuming everyone…