Something to Be Said for Redheads

17 Jun, 2015
Digital Library > Defining and Serving a Market > Advertising, general “Something to Be Said for Redheads” Quick, now. What color dominates the product packaging of big-name consumer goods marketers? Coca-Cola, ...

Show-off Your Testimonial Letters

17 Jun, 2015
Word-of-mouth advertising is a great promotional tool for goods, products, or services. Testimonial letters from satisfied customers are a powerful way of leveraging the control of advertising with unsolicited endorsements. Tips ...

Should You Use the Buddy System? Partners Can Prove Lucrative

17 Jun, 2015
How a dynamic duo enriches both parties and actually propels business, personal growth.

Short Breaks Improve Productivity

17 Jun, 2015
High gear isn't the only gear in running your business. In fact, it's probably not the best gear.

Sharing the Wealth: How ESOPS Turn Employees into Owners and Companies into Industry Leaders

17 Jun, 2015
A primer on ESOPs is presented. What are the benefits? What are the costs?

Shielding Your Personal Assets from Business Creditors

17 Jun, 2015
During startup — before most entrepreneurs have a healthy cash flow — small business owners can be crippled by the ever-present risk of claims against their assets by trade vendors, the ...

Sharpen Your Senses, Sharpen Your Edge

17 Jun, 2015
Being able to relate outside observations to your business is a powerful leadership tool.

Shifting Leadership Gears For Growth

17 Jun, 2015
Easing out of operations is a difficult transition that involves structural and behavioral changes.

Room for New Views

17 Jun, 2015
Reframe to discover more than one right answer.

Satellite TV Training

17 Jun, 2015
Digital Library > Human Resources Management > Training “Satellite TV Training” Give your business a competitive edge through continuous employee training. PBS’ "The Business Channel" (TBC) allows employers to bring its ...