For decades, Juan Manuel Garcia-Passalacqua — Harvard Law School graduate, adviser in the Carter White House, mild-mannered professor — advocated Puerto Rican sovereignty via traditional channels: “I achieved nothing,” he says.Then the 65-year-old grandfather created and began to host a talk-radio show on the topic so crude and foul-mouthed that even his wife won’t tune in. Using the vernacular of…
“Management by ‘Storying Around’” David Armstrong takes a novel approach to communication. In the late ’80s, David Armstrong, COO of Armstrong International, began to worry if bigger was necessarily better.Armstrong International, Three Rivers, Mich., produces traps, pressure valves, condensate pumps, humidifiers and transfer coils, with annual sales exceeding $100 million. Armstrong’s concern about the double-edge sword of growth began a…
If you’re considering an acquisition to help grow your company, look for deals that offer complementary expertise, advises John M. Cook, CEO of The Profit Recovery Group, an Atlanta-based company that provides recovery audit services. When Cook purchased The Profit Recovery Group in 1991, it was making about $5 million in annual sales. That figure grew to $202.8 million in…
If you use radio in your marketing, try maximizing your impact with the Internet to reach “Streamies” — online “Net radio” listeners who are highly responsive to “dot-com” advertisements and buy more on the Web than Internet users who are not listening online.
Brothers Scott and Doug Dunlop were committed to doing their part to save the environment by developing a non-petroleum-based fuel that would release up to 40% less hydrocarbon emissions than traditional fuel.
Knowledge is power, and smart marketers are delivering a lesson with their wares. Travel has taken on an educational accent that we like to call “gray matter.”
Small businesses in America often don’t offer workers 401(k) plans because they are too complex and costly to administer.
Electronic health care presents new opportunities — and challenges. These product launching tips aren’t just for medical products.
Bart Butler honors his brother’s memory by helping others.
Bootstrap marketing swaps money for brains.