Cross-Promotions: The Free Form of Advertising

30 May, 2002
Cross-promotions combine an effective message with free distribution. In a sense, it is a new advertising medium with no monthly bills.

Getting Control of Your Cash

30 May, 2002
Most brokerage firms offer central asset accounts (also called asset management accounts) — combining checking, investing, and borrowing in a single account. The advantages of such accounts are described in relation ...

The Sales Autopsy: How to Build Future Sales on Current Successes

30 May, 2002
A sales analysis helps the entrepreneur build future sales on current successes.

Increase Your Market Share With Promotional Products

30 May, 2002
As small business owners, we are always looking for creative ways to grow our companies. Primarily, ones which our pocketbooks can afford. How much do you presently spend on conventional advertising? ...

Confidently Selling Ourselves and Our Ideas

30 May, 2002
Everything we do is sales oriented. Acquiring or improving the necessary skills to connect with an audience and successfully sell ourselves is important to everybody. This article professes the "PAL" model ...

Are You Assertive Enough to Succeed in Business?

30 May, 2002
Demonstrates and illustrates the differences between assertive, passive, and aggressive behaviors. Includes tips on channeling aggressive and passive behaviors into more assertive and positive behaviors. Concludes with the Assertiveness Bill of ...

Your Most Effective Capital-Raising Approach

30 May, 2002
Like just about any business operation, there is a process or general procedure associated with seeking private investment in your firm. This article helps the seeker of funds establish a reasonable ...

Sales Increase Analysis Test

30 May, 2002
This is an extensive checklist to diagnose your staffing, orientation, training, and communications problems among your sales, marketing, and advertising personnel.

Increase Your Advertising Response by 10 Times!

30 May, 2002
Oftentimes copy in advertising does not attract attention or motivate the reader to action. This article offers some proven advice to increase your response rates for print advertising mediums. Includes strategies ...

A Buyer’s Market for Rental Space

30 May, 2002
In a retail or service business, your rent is one of your major expenses. Better control of this expense can lead to more cash on hand for profits or investment back ...