Raising Capital in a Direct Public Offering
Big corporations can raise capital through IPOs, but what options do smaller businesses have? This Quick-Read explains the ins and outs of direct public offerings.
Focus Groups
What do your customers really want? Focus groups can help you find out. Learn how to use focus groups, and more important, how to analyze the results to keep your customers satisfied.
Building an Enduring Business
To lay a foundation for an enduring organization, your competitive advantage needs to be sustainable. Otherwise, you can only take your company so far.
Seeking Investors — What Venture Capitalists Want
More and more VCs are investing in emerging-growth businesses. Find out how to get some of that cash.
Boosting Commitment in Your Team
This list of eight factors that influence employee commitment to the success of a project is based on the authors’ book, "Win-Win Partnerships."
So You Want to Go Public?
This seven-step outline of the process of Initial Public Offerings is based on the book Going Public, by Frederick D. Lipman. It is accompanied by commentary from three CEOs who have accomplished IPOs: Al Scheid, Scheid Vineyards; Brenda Hall, Hall, Kinion & Associates; and Sky Dalton, Earthlinkt
And Now, The End Is Near — It’s a Business Owner’s Least-Favorite Task: Firing an Employee
How can an employer minimize legal problems when it’s necessary to fire an employee for unsatisfactory performance?
Born or Bred? What It Takes to Be an Entrepreneur
Does the growing interest in entrepreneurship translate into business success? Research suggests that there is an entrepreneurial personality that is either written in the genes or imprinted in early youth. Here, some of the necessary traits for success are examined, and successful business founders are interviewed.
Growing by Design
Growth opportunities come in a variety of forms. A great deal of valuable time and energy can be wasted if you do not pause long enough to evaluate the growth options available and determine which one is right for your company.
Cross-Promotions: The Free Form of Advertising
Cross-promotions combine an effective message with free distribution. In a sense, it is a new advertising medium with no monthly bills.