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When Good Deeds Run Afoul

Digital Library > Operations and Technology > Suppliers “When Good Deeds Run Afoul” Ice cream manufacturer Ben & Jerry’s has a reputation for being a socially responsible business. But it learned — the hard way — to proceed with caution when combining benevolence with business. For example, co-founder Ben Cohen learned of a bakery that hired the homeless and used…

Simplicity Sells: The Unplugged Moment

Digital Library > Defining and Serving a Market > Business conditions “Simplicity Sells: The Unplugged Moment” Today our lives are divided into two realms. Part of the day is spent in the Internet world, where we’re working as fast as we can, as hard as we can. Yet when we’re not in high gear, we want to completely "unplug" and…

Goal Setters Go Farther

Digital Library > Building and Inspiring an Organization > Planning, general “Goal Setters Go Farther” Jotting down some goals can help you face the millennium more confidently. Studies show that only 2% of the population has written goals. Interestingly, those are the ones who achieve success. Check out "What Are Your Goals: Powerful Questions to Discover What You Want Out…

Balancing Cash Flow and Bigger Clients

Digital Library > Defining and Serving a Market > Market strategy “Balancing Cash Flow and Bigger Clients” Paul Baker and Todd Reifenrath started Chicago-based Webitects.com in February 1999 to lasso the burgeoning demand for Web-site design and Internet content management. However, Webitects may be giving away a lucrative component of its services: a software interface that allows clients to manage…