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Advertising is a reminder — selling is the real issue

It’s tempting for an entrepreneur to dump a bunch of money into advertising to tell the world about his new product. And though I agree that it is important to spread the word, a ton of great ads won’t help if your product isn’t front and center on the shelves where people can buy it.I learned this right from the start with my Kitty Litter, which was a totally new concept back in 1947.

Don’t get too big for your britches

That’s one of the warnings my Grandpa Huber always gave me, and I’ll wager you heard something similar as you grew up. As a teen-ager, I was pretty smug, and Grandpa’s caution was well deserved.But we can be just as vulnerable to egomania as adults. It’s easy for entrepreneurs to let success go to our heads, especially if you build an idea into a prosperous business. The “bad old days” fade like a cheap curtain.