Authenticity and transparency are important leadership skills, says Cynthia Kay, founder of CK and Co. Media Production in Grand Rapids, Michigan. “This isn’t rocket science,” she says. “It’s being who you really are in the workplace… being willing to be open and share with employees — and that means the good, the bad and the ugly.”
Cherie Hebert is a seasoned marketing strategist and founder of BBR Creative, a women-owned, WBENC-certified advertising, design and marketing firm based in Lafayette, Louisiana. Established in 1997, BBR specializes in branding, integrated marketing campaigns and digital marketing for B2C brands, with a focus on healthcare, home and lifestyle, food and beverage and financial services. Cherie’s leadership has helped BBR win…
Business owners spend a great deal of time thinking about how to create value for customers and solve their problems. Yet it’s also important to apply this mindset to an internal set of stakeholders — your employees.