Outlook on Leadership with Jennifer Jurgens
Based in Grand Rapids, Michigan, 1 Bold Step helps growth-minded companies align marketing, sales and technology to see what is — and what is not — working and generate more revenue. By creating systems, order and accountability, 1 Bold Step helps clients ensure that their marketing activities are “a value add rather than overhead,” says CEO Jennifer Jurgens, who together with president Adam Clarke, launched 1 Bold Step in 2019. Since then, the company has expanded to more than 20 employees and $2.5 million in annual revenue.