“We never had a Twitter or LinkedIn account before. Now we do, says Eddie Lefeaux, CEO of Westport Linen Services. “We’re using those avenues to generate marketing leads, and we’re using our website to do more customer education.”
“SIG was far more of a value-add than I expected, both from a knowledge standpoint and a relationship standpoint,” says Josh Willard.
“It’s easy to start a small business, but once you hit second stage, you encounter unique challenges,” says Ben Slocum, co-founder of Beards Brewery.
Based in Grand Rapids, Michigan, boldSOCKS aims to be a one-stop shop for socks — and a model for social impact…
“The challenge was getting through the prospect’s doors — and getting to the right perso,” said Ann Vidro.
“There’s nothing else like it out there,” says Andy Kim, vice president of EVS, referring to his company’s recent SIG engagement.
Jeremy Mortl credits PeerSpectives for helping him with a wide range of issues, ranging from HR strategies to different manufacturing technologies.
Based in Ann Arbor, Michigan, Backyard Brains designs and manufactures advanced, yet affordable neuroscience research equipment for K-12 students.
Catherine Koch entered the System for Integrated Growth (SIG) program to get help with overseas markets and human resources.
“If you want to be successful in business, you need really honest inputs, and this group doesn’t pull any punches,” says Mark Massicotte.