Outlook on Leadership with Courtney Lorenz
Cortney Lorenz started Cultured Kombucha Co. in 2015, introducing the first kombucha microbrewery to Michigan. In the past 10 years, she has taken the Traverse City-based company from startup stage, selling its multiflavored fermented tea at farmer’s markets, to an award-winning second-stage business that now distributes its products to more than 500 restaurants, breweries and stores. Among recent milestones, Cultured Kombucha was named a 2025 Michigan Companies to Watch honoree this spring, and the company is getting reach to launch a new line of canned kombucha.